/* ================================================================
   KINETIK — motion & brand studio
   Editorial gallery: charcoal, bone, one signal red. Type-led.
   ================================================================ */
:root{
  --bg:#0e0e0d;
  --bg2:#161615;
  --bg3:#1d1d1b;
  --bone:#efe9dd;
  --bone2:#cfc7b8;
  --dim:#8e887d;
  --red:#e8442a;
  --red2:#ff5a3c;
  --line:rgba(239,233,221,.14);
  --line2:rgba(239,233,221,.07);
  --ease:cubic-bezier(.19,1,.22,1);
  --snap:cubic-bezier(.65,0,.35,1);
  --disp:"Bebas Neue","Oswald",Impact,system-ui,sans-serif;
  --serif:"Instrument Serif","Georgia",serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,Menlo,monospace;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--sans);background:var(--bg);color:var(--bone);
  line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
ul{margin:0;padding:0;list-style:none}
button{font-family:inherit;cursor:pointer}
h1,h2,h3{margin:0 0 .4em;line-height:.92;font-weight:400;letter-spacing:-.01em}
h1,h2{font-family:var(--disp);text-transform:uppercase}
h1{font-size:clamp(3rem,11vw,9rem)}
h2{font-size:clamp(2rem,5.6vw,4.4rem)}
h3{font-family:var(--sans);font-size:clamp(1rem,1.7vw,1.22rem);font-weight:700;
  letter-spacing:-.02em;line-height:1.2}
p{margin:0 0 1rem}
::selection{background:var(--red);color:var(--bone)}

/* film grain */
body::after{content:"";position:fixed;inset:0;z-index:9;pointer-events:none;opacity:.05;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='120' height='120' filter='url(%23n)'/%3E%3C/svg%3E")}

.wrap{width:min(1280px,92vw);margin-inline:auto}
.narrow{width:min(800px,92vw);margin-inline:auto}
section{padding:clamp(56px,8vw,120px) 0;position:relative}
.center{text-align:center}
.lead{font-size:clamp(1rem,1.4vw,1.15rem);color:var(--bone2);max-width:58ch;font-weight:300}
.center .lead{margin-inline:auto}
.dim{color:var(--dim)}
.red{color:var(--red)}
.serif{font-family:var(--serif);font-style:italic;font-weight:400}
.mono{font-family:var(--mono)}

/* demo bar */
.demo-bar{background:var(--red);color:#fff;font-family:var(--mono);font-size:.74rem;
  padding:.45rem 1rem;display:flex;gap:.9rem;align-items:center;justify-content:center;
  flex-wrap:wrap;position:sticky;top:0;z-index:400;letter-spacing:.02em}
.demo-bar a{text-decoration:underline;font-weight:700}

/* label */
.lbl{display:inline-flex;align-items:center;gap:.55rem;font-family:var(--mono);font-size:.7rem;
  letter-spacing:.18em;text-transform:uppercase;color:var(--dim);margin-bottom:1.1rem}
.lbl::before{content:"";width:22px;height:1px;background:var(--red)}
.lbl.red{color:var(--red)}

/* header */
.hdr{position:sticky;top:27px;z-index:300;background:rgba(14,14,13,.82);
  backdrop-filter:blur(14px);border-bottom:1px solid var(--line2)}
.hdr-in{display:flex;align-items:center;gap:1.4rem;padding:.9rem 0}
.logo{font-family:var(--disp);font-size:1.5rem;letter-spacing:.02em;text-transform:uppercase;
  display:flex;align-items:center;gap:.5rem;flex:0 0 auto;line-height:1}
.logo i{width:9px;height:9px;background:var(--red);border-radius:50%;font-style:normal;
  animation:blink 2s steps(1) infinite}
@keyframes blink{50%{opacity:.25}}
.nav{display:flex;gap:.1rem;flex:1;justify-content:center}
.nav a{padding:.4rem .8rem;font-size:.84rem;font-weight:500;color:var(--dim);
  text-transform:uppercase;letter-spacing:.06em;transition:.2s;position:relative}
.nav a:hover{color:var(--bone)}
.nav a.on{color:var(--bone)}
.nav a.on::after{content:"";position:absolute;left:.8rem;right:.8rem;bottom:.1rem;height:1px;background:var(--red)}
.burger{display:none;width:40px;height:40px;background:none;border:1px solid var(--line)}
.burger span{display:block;width:16px;height:1px;background:var(--bone);margin:4px auto;transition:.25s}
.burger.open span:nth-child(1){transform:translateY(5px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-5px) rotate(-45deg)}
@media(max-width:980px){
  .nav{position:fixed;inset:88px 4vw auto 4vw;flex-direction:column;background:var(--bg2);
    border:1px solid var(--line);padding:1rem;z-index:310;
    transform:translateY(-10px);opacity:0;visibility:hidden;transition:.3s var(--ease)}
  .nav.open{transform:none;opacity:1;visibility:visible}
  .burger{display:block}
}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.55rem;
  padding:.85rem 1.7rem;font-family:var(--mono);font-size:.78rem;font-weight:500;
  letter-spacing:.1em;text-transform:uppercase;border:1px solid var(--bone);
  color:var(--bone);background:none;transition:.3s var(--ease);position:relative;overflow:hidden}
.btn span{position:relative;z-index:1}
.btn::before{content:"";position:absolute;inset:0;background:var(--bone);
  transform:translateY(101%);transition:transform .4s var(--ease)}
.btn:hover{color:var(--bg)}
.btn:hover::before{transform:translateY(0)}
.btn-red{border-color:var(--red);background:var(--red);color:#fff}
.btn-red::before{background:var(--bone)}
.btn-red:hover{color:var(--bg);border-color:var(--bone)}
.btn-sm{padding:.55rem 1.1rem;font-size:.7rem}
.btn-full{width:100%}
.btn:disabled{opacity:.4;cursor:not-allowed}
.btn:disabled::before{display:none}

/* kinetic hero */
.hero{padding:clamp(30px,5vw,60px) 0 clamp(40px,6vw,80px);overflow:hidden}
.kline{display:block;overflow:hidden}
.kline > span{display:block;transform:translateY(105%);animation:kUp 1s var(--ease) forwards}
@keyframes kUp{to{transform:translateY(0)}}
.hero h1{letter-spacing:-.02em}
.hero h1 .out{-webkit-text-stroke:1.5px var(--bone);color:transparent;
  transition:color .5s,-webkit-text-stroke-color .5s}
.hero h1 .out:hover{color:var(--red);-webkit-text-stroke-color:var(--red)}
.hero-meta{display:flex;gap:2.4rem;flex-wrap:wrap;margin-top:2rem;
  padding-top:1.6rem;border-top:1px solid var(--line2)}
.hero-meta div{font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase}
.hero-meta b{display:block;font-family:var(--sans);font-size:1.5rem;font-weight:700;
  letter-spacing:-.03em;text-transform:none;margin-top:.2rem}

/* marquee */
.mq{overflow:hidden;border-block:1px solid var(--line2);padding:1.1rem 0;background:var(--bg2)}
.mq-track{display:flex;gap:2.4rem;width:max-content;animation:mq 28s linear infinite;align-items:center}
.mq:hover .mq-track{animation-play-state:paused}
.mq span{font-family:var(--disp);font-size:clamp(1.4rem,2.6vw,2.1rem);text-transform:uppercase;
  white-space:nowrap;letter-spacing:.01em}
.mq span.o{-webkit-text-stroke:1px var(--bone2);color:transparent}
.mq i{width:7px;height:7px;background:var(--red);border-radius:50%;flex:0 0 auto}
@keyframes mq{to{transform:translateX(-50%)}}
.mq.rev .mq-track{animation-direction:reverse}

/* work grid */
.wgrid{display:grid;grid-template-columns:repeat(12,1fr);gap:1.1rem}
.wcard{position:relative;overflow:hidden;background:var(--bg2);display:block;
  border:1px solid var(--line2)}
.wcard .ph{overflow:hidden;position:relative}
.wcard img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease),filter .5s;
  filter:grayscale(.35) contrast(1.05)}
.wcard:hover img{transform:scale(1.05);filter:grayscale(0) contrast(1)}
.wcard .meta{padding:1rem 1.1rem;display:flex;justify-content:space-between;gap:1rem;
  align-items:flex-start;border-top:1px solid var(--line2)}
.wcard .meta h3{margin:0}
.wcard .cat{font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--dim);white-space:nowrap}
.wcard .yr{font-family:var(--mono);font-size:.66rem;color:var(--dim)}
.wcard::after{content:"";position:absolute;left:0;bottom:0;height:2px;width:0;background:var(--red);
  transition:width .55s var(--ease)}
.wcard:hover::after{width:100%}
.c12{grid-column:span 12}.c8{grid-column:span 8}.c6{grid-column:span 6}
.c5{grid-column:span 5}.c4{grid-column:span 4}.c7{grid-column:span 7}
@media(max-width:900px){.c8,.c6,.c5,.c4,.c7{grid-column:span 12}}
.r-tall .ph{aspect-ratio:3/4}
.r-wide .ph{aspect-ratio:16/9}
.r-sq .ph{aspect-ratio:1}

/* filters */
.filt{display:flex;gap:.4rem;flex-wrap:wrap;margin-bottom:1.8rem}
.filt button{background:none;border:1px solid var(--line);color:var(--dim);
  padding:.45rem 1.05rem;font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;
  text-transform:uppercase;transition:.25s}
.filt button:hover{color:var(--bone);border-color:var(--bone2)}
.filt button.on{background:var(--bone);color:var(--bg);border-color:var(--bone)}

/* ===== SHOWREEL PLAYER ===== */
.player{border:1px solid var(--line);background:#000;position:relative;overflow:hidden}
.stage{position:relative;aspect-ratio:16/9;overflow:hidden;background:#000}
.scene{position:absolute;inset:0;opacity:0;transition:opacity .55s var(--ease)}
.scene.on{opacity:1}
.scene img{width:100%;height:100%;object-fit:cover;transform:scale(1.06);
  filter:saturate(1.05) contrast(1.06)}
.scene.on img{animation:kb 7s linear forwards}
@keyframes kb{from{transform:scale(1.02)}to{transform:scale(1.14)}}
.scene .veil{position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(14,14,13,.45) 0%,transparent 32%,transparent 55%,rgba(14,14,13,.85) 100%)}
.scene .cap{position:absolute;left:clamp(1rem,3.5vw,2.6rem);bottom:clamp(2.6rem,5vw,3.6rem);right:1rem}
.scene .cap .k{font-family:var(--mono);font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--red);display:block;overflow:hidden}
.scene .cap .k b{display:block;transform:translateY(105%)}
.scene.on .cap .k b{animation:kUp .7s .15s var(--ease) forwards}
.scene .cap .t{font-family:var(--disp);font-size:clamp(1.8rem,5.4vw,4rem);text-transform:uppercase;
  line-height:.94;margin-top:.3rem;overflow:hidden;display:block}
.scene .cap .t b{display:block;font-weight:400;transform:translateY(105%)}
.scene.on .cap .t b{animation:kUp .8s .28s var(--ease) forwards}
.stage-tc{position:absolute;top:1rem;right:1.1rem;font-family:var(--mono);font-size:.68rem;
  letter-spacing:.1em;background:rgba(0,0,0,.55);padding:.25rem .55rem;color:var(--bone2)}
.stage-rec{position:absolute;top:1rem;left:1.1rem;font-family:var(--mono);font-size:.68rem;
  letter-spacing:.14em;display:flex;align-items:center;gap:.45rem;color:var(--bone2);
  background:rgba(0,0,0,.55);padding:.25rem .55rem}
.stage-rec i{width:7px;height:7px;border-radius:50%;background:var(--red);animation:blink 1.2s steps(1) infinite}
.bigplay{position:absolute;inset:0;display:grid;place-items:center;background:rgba(0,0,0,.35);
  border:0;color:var(--bone);z-index:5;transition:opacity .3s}
.bigplay span{width:84px;height:84px;border:1px solid var(--bone);border-radius:50%;
  display:grid;place-items:center;font-size:1.4rem;transition:.35s var(--ease);backdrop-filter:blur(3px)}
.bigplay:hover span{background:var(--red);border-color:var(--red);transform:scale(1.08)}
.bigplay.hide{opacity:0;pointer-events:none}
.ctrls{display:flex;align-items:center;gap:.9rem;padding:.75rem 1rem;
  border-top:1px solid var(--line);background:var(--bg2);flex-wrap:wrap}
.ctrls button{background:none;border:0;color:var(--bone);font-size:.95rem;padding:.2rem .4rem;transition:.2s}
.ctrls button:hover{color:var(--red)}
.scrub{flex:1;min-width:140px;height:26px;position:relative;cursor:pointer;display:flex;align-items:center}
.scrub-bg{width:100%;height:2px;background:var(--line);position:relative}
.scrub-fill{position:absolute;left:0;top:0;height:100%;background:var(--red);width:0}
.scrub-dot{position:absolute;top:50%;width:11px;height:11px;border-radius:50%;background:var(--bone);
  transform:translate(-50%,-50%);left:0;transition:transform .2s}
.scrub:hover .scrub-dot{transform:translate(-50%,-50%) scale(1.35)}
.scrub-mark{position:absolute;top:50%;width:1px;height:9px;background:var(--bone2);
  transform:translateY(-50%);opacity:.5}
.tc{font-family:var(--mono);font-size:.72rem;color:var(--bone2);white-space:nowrap}
.chapters{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));
  border-top:1px solid var(--line)}
.chap{padding:.85rem 1rem;background:none;border:0;border-right:1px solid var(--line2);
  text-align:left;color:var(--dim);transition:.25s}
.chap:last-child{border-right:0}
.chap:hover{background:var(--bg3);color:var(--bone)}
.chap.on{background:var(--bg3);color:var(--bone)}
.chap.on .cn{color:var(--red)}
.chap .cn{font-family:var(--mono);font-size:.64rem;letter-spacing:.14em;display:block;margin-bottom:.2rem}
.chap .ct{font-size:.84rem;font-weight:600;display:block;line-height:1.25}
.chap .cd{font-family:var(--mono);font-size:.64rem;opacity:.65}

/* ===== MOTION LAB ===== */
.lab{display:grid;grid-template-columns:1fr 320px;gap:1.4rem;align-items:start}
@media(max-width:940px){.lab{grid-template-columns:1fr}}
.stagebox{border:1px solid var(--line);background:var(--bg2);padding:2rem;
  min-height:320px;display:grid;place-items:center;position:relative;overflow:hidden}
.stagebox::before{content:"";position:absolute;inset:0;
  background-image:linear-gradient(var(--line2) 1px,transparent 1px),
    linear-gradient(90deg,var(--line2) 1px,transparent 1px);background-size:32px 32px;opacity:.6}
.demo-obj{width:78px;height:78px;background:var(--red);position:relative;z-index:1}
.demo-obj.circle{border-radius:50%}
.demo-obj.bone{background:var(--bone)}
.panel{border:1px solid var(--line);background:var(--bg2);padding:1.2rem}
.ctl{margin-bottom:1.1rem}
.ctl label{display:flex;justify-content:space-between;font-family:var(--mono);font-size:.68rem;
  letter-spacing:.1em;text-transform:uppercase;color:var(--dim);margin-bottom:.45rem}
.ctl label b{color:var(--bone)}
.ctl input[type=range]{width:100%;accent-color:var(--red);height:3px}
.ctl select{width:100%;background:var(--bg3);border:1px solid var(--line);color:var(--bone);
  padding:.55rem .7rem;font-family:var(--mono);font-size:.75rem}
.ctl select option{background:var(--bg3)}
.presets{display:grid;grid-template-columns:1fr 1fr;gap:.4rem}
.presets button{background:none;border:1px solid var(--line);color:var(--bone2);
  padding:.5rem;font-family:var(--mono);font-size:.66rem;letter-spacing:.06em;
  text-transform:uppercase;transition:.2s}
.presets button:hover,.presets button.on{background:var(--red);border-color:var(--red);color:#fff}
.curvebox{border:1px solid var(--line);background:var(--bg3);margin-top:.4rem}
.codebox{font-family:var(--mono);font-size:.7rem;background:var(--bg3);border:1px solid var(--line);
  padding:.7rem .8rem;color:var(--bone2);overflow-x:auto;white-space:pre;line-height:1.7}
.codebox .k{color:var(--red)}

/* case study */
.cs-hero{aspect-ratio:21/9;overflow:hidden;border:1px solid var(--line2)}
.cs-hero img{width:100%;height:100%;object-fit:cover}
.cs-meta{display:grid;grid-template-columns:repeat(4,1fr);gap:1.2rem;
  border-block:1px solid var(--line2);padding:1.4rem 0;margin:2rem 0}
@media(max-width:760px){.cs-meta{grid-template-columns:1fr 1fr}}
.cs-meta div span{font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;
  text-transform:uppercase;color:var(--dim);display:block;margin-bottom:.3rem}
.cs-meta div b{font-weight:600;font-size:.95rem}
.pull{font-family:var(--serif);font-style:italic;font-size:clamp(1.5rem,3.4vw,2.4rem);
  line-height:1.28;color:var(--bone);border-left:2px solid var(--red);padding-left:1.6rem;margin:2.4rem 0}

/* swatches / guidelines */
.sw{height:120px;border:1px solid var(--line2);position:relative}
.sw-meta{display:flex;justify-content:space-between;font-family:var(--mono);font-size:.68rem;
  margin-top:.5rem;color:var(--dim)}
.spec{width:100%;border-collapse:collapse;font-size:.88rem}
.spec td{padding:.7rem 0;border-bottom:1px solid var(--line2)}
.spec td:first-child{color:var(--dim);width:42%;font-family:var(--mono);font-size:.74rem;
  letter-spacing:.06em;text-transform:uppercase}
.logo-demo{aspect-ratio:16/10;display:grid;place-items:center;border:1px solid var(--line2)}
.logo-mark{font-family:var(--disp);font-size:clamp(1.6rem,3.4vw,2.4rem);text-transform:uppercase;
  display:flex;align-items:center;gap:.45rem;letter-spacing:.02em}
.logo-mark i{width:11px;height:11px;background:var(--red);border-radius:50%;font-style:normal}

/* grid helpers */
.g{display:grid;gap:1.2rem}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:1000px){.g4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:820px){.g3{grid-template-columns:repeat(2,1fr)}}
@media(max-width:580px){.g2,.g3,.g4{grid-template-columns:1fr}}

/* process */
.step{display:grid;grid-template-columns:64px 1fr;gap:1.4rem;padding:1.5rem 0;
  border-bottom:1px solid var(--line2);align-items:start}
.step:last-child{border-bottom:0}
.step .n{font-family:var(--disp);font-size:2.2rem;color:var(--red);line-height:1}
.step p{margin:.3rem 0 0;color:var(--bone2);font-size:.94rem}

/* form */
.field{margin-bottom:1.1rem}
.field label{display:block;font-family:var(--mono);font-size:.68rem;letter-spacing:.12em;
  text-transform:uppercase;color:var(--dim);margin-bottom:.5rem}
.field input,.field select,.field textarea{width:100%;background:none;border:0;
  border-bottom:1px solid var(--line);color:var(--bone);font-family:var(--sans);
  font-size:1rem;padding:.55rem 0;transition:.3s}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-bottom-color:var(--red)}
.field select option{background:var(--bg2)}
.field textarea{min-height:110px;resize:vertical}
.field.err input,.field.err textarea{border-bottom-color:var(--red)}
.field .msg{font-family:var(--mono);font-size:.68rem;color:var(--red);display:none;margin-top:.35rem}
.field.err .msg{display:block}

/* footer */
.ftr{border-top:1px solid var(--line2);padding:clamp(48px,6vw,84px) 0 2rem;background:var(--bg2)}
.ftr h4{font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--dim);margin-bottom:1rem;font-weight:400}
.ftr a{color:var(--bone2);font-size:.9rem}
.ftr a:hover{color:var(--red)}
.ftr li{margin-bottom:.5rem}
.fg{display:grid;grid-template-columns:1.8fr 1fr 1fr 1.1fr;gap:2rem}
@media(max-width:860px){.fg{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.fg{grid-template-columns:1fr}}
.fbot{margin-top:2.6rem;padding-top:1.3rem;border-top:1px solid var(--line2);display:flex;
  justify-content:space-between;flex-wrap:wrap;gap:.8rem;font-family:var(--mono);
  font-size:.7rem;color:var(--dim);letter-spacing:.06em}
.bigtype{font-family:var(--disp);font-size:clamp(3rem,15vw,13rem);line-height:.82;
  text-transform:uppercase;-webkit-text-stroke:1px var(--line);color:transparent;
  margin-top:2rem;user-select:none;letter-spacing:-.01em}

/* toast */
.toast{position:fixed;bottom:22px;left:50%;transform:translateX(-50%) translateY(90px);
  background:var(--bone);color:var(--bg);padding:.7rem 1.4rem;font-family:var(--mono);
  font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;z-index:500;
  transition:transform .35s var(--ease)}
.toast.on{transform:translateX(-50%) translateY(0)}

/* reveal */
[data-r]{opacity:0;transform:translateY(30px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
[data-r].in{opacity:1;transform:none}
[data-r="clip"]{opacity:1;clip-path:inset(0 100% 0 0);transform:none;transition:clip-path 1s var(--ease)}
[data-r="clip"].in{clip-path:inset(0 0 0 0)}

.crumbs{font-family:var(--mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--dim);margin-bottom:1.2rem}
.crumbs a:hover{color:var(--red)}
.note{font-family:var(--mono);font-size:.7rem;color:var(--dim);letter-spacing:.04em}
.hr{height:1px;background:var(--line2);margin:clamp(2rem,5vw,3.4rem) 0}
.tag{display:inline-block;font-family:var(--mono);font-size:.64rem;letter-spacing:.12em;
  text-transform:uppercase;border:1px solid var(--line);padding:.22rem .6rem;color:var(--dim)}
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.01ms!important;transition-duration:.01ms!important}
  [data-r]{opacity:1;transform:none;clip-path:none}
  .kline > span{transform:none}
}

/* stat blocks: label above value */
.statblk .lbl{margin-bottom:.4rem}
.statblk b{display:block;font-family:var(--disp);font-size:clamp(1.8rem,3.4vw,2.6rem);line-height:1}